Selling in a Down Economy – the IBM Way
The elephant continues to dance, and very elegantly at that!
In this ad, IBM is trying to generate new demand for its products and services by identifying and placing before government and industry, problem areas that could be impacted positively by technology:
The second annual Global Retail Theft Barometer survey across 36 countries in 2008 found that India has the highest shrinkage rate at 3.1% (that’s about Rs. 12,392 crores in losses)…
Owing to it’s unique geo-climatic conditions, India is highly prone to natural disasters. So much so, they cost the country 13% of its GDP today and will go on to become a major stumbling black to its economic growth by next year.
The ad closes with an under-stated reference to IBM’s products and services:
Clearly, there is a pressing mandate for change today. And we have the resources to get started.
This is a masterclass in selling in a down economy.
Can we ever see such selling by Indian IT players? Will Indian IT players ever go beyond the labor arbitrage story? One can always hope!
