Home > The Captive Conundrum > A Successful Captive

A Successful Captive

Today’s newspaper made interesting reading:

The front page bannered the ongoing sell-off of India captives by MNCs:

citi-wipro1

On the other hand, the following captive story appears on Page 6:

tesco-india

At least one captive is getting it right!

To me, this indicates there is nothing inherently wrong with captives. Success and failure depends on how the captive is positioned and managed. Goal driven local management with executive support can work wonders. Unfortunately many other captives simply attempt to be extensions of their parent IT departments, and that is surely not the way to success.

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